Watch Design, Product Development & Creative Direction
I'm a designer with a background in communication design and a particular interest in watches. I currently work as Product Lead at STERNGLAS, where I'm responsible for developing new watches and collections, from the initial idea to the finished product.
My work goes well beyond designing cases and dials. I research movements, create technical drawings, develop prototypes and work closely with our manufacturing partners on materials, construction and production. I'm also involved in the creative direction of our collections, including product photography and how we present our watches.
What I enjoy most is being involved throughout the process. A design needs to look good, but it also has to work technically, feel comfortable on the wrist and make sense to manufacture. These considerations influence many of the decisions I make during development.
I hold a Bachelor's degree in Communication Design and a Master's degree in Design. During my studies, I became increasingly interested in watches and the combination of design, engineering and traditional craftsmanship. I also started a watchmaking apprenticeship in Pforzheim, where I gained practical experience working with mechanical movements and watch components. For my Master's thesis, I explored the relationship between people and objects, particularly collecting and the emotional connections we develop with the things we own.
Since joining STERNGLAS in 2022, I've worked on a wide range of projects, from quartz watches to more complex mechanical models. Some involve developing entirely new designs, while others focus on improving existing products. Over time, my responsibilities have grown to include coordinating product development with international suppliers, working across different teams and overseeing parts of the visual presentation of our collections.
Outside of work, I'm also a watch collector and enjoy following the industry, discovering interesting designs and learning more about watchmaking.
This website is where I share selected projects, development stories and my thoughts on watches and design.