The Art of Macro Horology: Creative Sovereignty under Constraint

In 2020, during the height of the global pandemic, I faced a significant challenge while completing my Bachelor Thesis: professional photo studios were inaccessible. To ensure my research on horological culture was supported by high-end visual evidence, I engineered a bespoke macro-photography setup at my own desk.

Using a Sony A7 paired with vintage Minolta 50mm MD glass and an improvised LED-lighting system, I produced over 80% of the visual content for my thesis. Through complex multi-exposure techniques and focus stacking, I captured the intricate details of timepieces from my private collection and those of close associates.

This process was more than a technical necessity; it was an exercise in Product Understanding. By analyzing every surface, brushed finish, and mechanical component through a macro lens, I gained a deeper perspective on material quality and industrial execution. It demonstrates my commitment to Design Sovereignty—ensuring total brand consistency by bridging the gap between technical product development and high-end visual storytelling.